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They make getting ticket easier online. You can cancel and get a credit for your ticket. You can log in online 24 hours before the flight to be an early boarding pass. The attendants have a sense of humor. An all-round great airline.
love the humor – http://gosw.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=gosw&cdn=travel&tm=16&gps=323_349_1020_574&f=00&su=p284.9.336.ip_p531.51.336.ip_&tt=2&bt=1&bts=1&zu=http%3A//www.youtube.com/watch%3Fv%3DPFWLrbUTx4g%26eurl%3Dhttp%3A//www.blogsouthwest.com/
Also just some fun humor by flight attendants and pilots! http://www.funny2.com/inflight.htm
Southwest airlines rocks!